Ana Baiescu
Branding, Communication Strategy, Website Development, Social Media Management
Overview:
Ana Băiescu is an expert in relationship therapy and parental guidance, blending her knowledge of IMAGO Relationship Therapy and Circle of Security Parenting to help individuals build lasting emotional connections. This project focused on developing a cohesive brand strategy that accurately communicates her expertise while unifying her dual focus on parenting and couples therapy.
Challenges & Objectives
Ana’s brand was split between two seemingly different areas—parenting education and couples’ therapy—causing confusion among her audience. The goal was to craft a strategy that seamlessly integrates both aspects under a single, clear brand identity.
The Approach
In order to fuse together these two concepts, I needed a strong concept to unite these two parts seemingly. Here came the idea of “Emotional Bridges” (punți emoționale), a powerful metaphor that ties together Ana’s work. This theme became the foundation of her messaging, visual identity, and communication style.
Key elements of the strategy:
Brand Positioning: Ana’s expertise lies in guiding individuals toward deeper emotional security and conscious relationships.
Core Values: Emotional security, authenticity, sustainable development, conscious relationships, education-driven innovation, and empowerment through self-awareness.
Visual Identity: A clean and warm aesthetic that conveys trust and emotional depth.
The Transformation
With this refined brand positioning, Ana’s business now presents a seamless narrative that resonates with both couples and parents. This shift has strengthened her credibility and engagement, creating a brand that speaks directly to her target audience.
For this project I worked with:
-Brand Identity & Website Design: Zorán Zeerowski