Arta Café
Communication & Marketing Strategy, Social Media Management
Arta Café in Cluj-Napoca is a well-known cafe and art hub in the vibrant city of Cluj-Napoca, Romania. It has established itself as a popular destination for locals and visitors, offering a unique blend of artistic ambience, delicious coffee, and a welcoming atmosphere. It is also situated in a place full of history, in the Cinema Arta’s foyer.
They already had a brand for the Cinema, so the coffee place was part of its brand umbrella. They came to me because they needed some guidance in terms of communications & marketing. It was also a difficult period, having some pandemic restrictions still in use.
The Social Media presence, besides the usual photos of the atmosphere inside, the beverages you can consume, and so on, had a content pillar based on the history of the place and the importance of the cinema as a cultural place in Cluj-Napoca. Arta Café was no ordinary place to drink coffee; we wanted it to become the place to be for the cinephiles and art lovers scene from Cluj.
