When thinking about the branding process, I started by understanding what their business meant for them and for the clients. And one of the core values was the quality and professionalism of the team and their dedication to the projects.

KADRARE - “Creatori de acasă” This is the naming and tagline of the brand, being translated as “creators of homes”. I realised that their brand was beyond just building furniture. It is about taking care of every aspect of a project and every detail of the furniture. Just imagine an empty house; it’s nothing without the furniture inside.

Regarding the naming, it’s a play on words, referring to “cadru”, a frame (in translation) that is such an essential part of the furniture. It would be more to say here, but I don’t want to disclose every aspect of the magic behind a branding project.