Ecstatic Peace Studio
Branding, Communication Strategy, Website Development, Social Media Management
Overview:
Ecstatic Peace Studio is a holistic wellness hub in Cluj-Napoca, offering aerial yoga, traditional yoga, sound healing, ecstatic dances and different workshops. The brand needed to communicate a welcoming space for self-discovery and personal transformation.
Challenges & Objectives
The challenge was to position Ecstatic Peace Studio as a transformative wellness center while communicating its diverse offerings in a cohesive and approachable way. The goal was to create a clear visual and communication identity that would appeal to the target audience, primarily women seeking a holistic and transformative experience.
Key objectives:
Establish a clear brand identity that embodies transformation and holistic wellness.
Create intuitive visual touchpoints for key activities.
Build a fully functional website that allows for easy booking of classes and events.
Manage a social media strategy to build community engagement and increase brand visibility.
Brand Identity & Visual Language
Logo Concept:
The logo design was based on the combination of a spiral and a lotus, symbols I conceptualized to represent the brand’s philosophy. The spiral stands for growth, expansion, and personal development, while the lotus symbolizes purity, enlightenment, and regeneration. Together, they embody the studio’s mission to guide individuals on a transformative journey.
Icons for Key Activities:
We developed a set of custom icons to visually guide visitors through the studio’s main offerings: aerial yoga, traditional yoga, workshops/events, sound healing, and teacher training (TTC). These icons serve as intuitive touchpoints on both the website and in marketing materials, making it easier for visitors to explore the studio’s holistic services
Typography & Colors:
Tenor Sans was selected for titles, and Inter for body text, paired with a color palette of earthy, calming tones that reflect the peaceful and transformative nature of the studio.
Communication & Social Media Strategy
As part of my role, I developed and managed a robust communication and social media strategy to engage Ecstatic Peace Studio’s target audience.
Social Media Management: I oversaw the content planning and creation for platforms like Instagram and Facebook, implementing a diverse range of content including reels, testimonials, class promotions, and community-building posts. The strategy was designed to increase brand visibility and foster a sense of belonging among the studio’s community.
Workshops & Events: Regular promotions for workshops and events were integrated into the strategy to deepen community engagement and bring new visitors into the studio.
Educational Resources: I created a content plan that included educational posts and blog content, positioning the studio as a thought leader in holistic wellness while offering valuable insights to the community.
Website Development
I developed the Ecstatic Peace Studio website on Wix, focusing on seamless class bookings and ease of navigation. The website’s customizable design allows the studio to update its offerings while maintaining a consistent user experience.
Results
A cohesive and engaging brand identity that resonates with the studio’s audience.
Successful management of social media platforms, resulting in increased engagement and stronger community ties.
A fully functional and user-friendly website that streamlines class bookings and supports the studio’s growth.
For this project I worked with:
-Design: Dragoș Șudeanu, Layout nine