Electric Castle
Social Media Management & Copywriting
Electric Castle is a renowned music and arts festival held annually in Romania and one of the largest music festivals here. It combines music performances, art installations, and cultural experiences in a unique setting. With a diverse lineup and immersive atmosphere, Electric Castle has gained international recognition as a must-attend event.
I joined the team for one edition, where they needed to rethink how the festival worked due to pandemics. They felt the need to have an extra pair of hands to help, and I jumped in. I managed the Social Media Platform by publishing the content, helped with customer management on the socials, and also took some copywriting tasks upon myself when needed.
It was such a fantastic experience to be part of the communication team of a festival with over 272.000 attendees. This project was a good way to receive insights into how a big ecosystem works and how creativity can be translated into communication.